Empathetic, hands-on Design leader who builds strong and data informed teams that make an impact.

— some of the folks who know me 🙂

Hi. I’m Tonya O

UI/UX Design leader

I’m a seasoned User Experience professional located in the Chicagoland area with a background in market research and operations management. I have a history working in Health and Wellness, Sharing Economy and Entertainment spaces with startups, non-profits and large corporations. And, my current role sits in the B2B2C Rewards OTA/Travel space. Throughout my career, I have worked as a part of great teams and I have had the honor of leading some great teams.

Along my professional journey, I’ve also founded a few small businesses. And, my entrepreneurial experiences have fueled the passion I have for crafting intuitive, user-centered experiences based on research and data, and growing strong high-performing UX teams. Also, being a hands-on entrepreneur, I understand the importance and enjoy the challenge of helping my teams find the balance between user and business needs.

Some places I’ve been over the years

I believe great Product Design is…

Data and Research informed

I’m passionate about growing and building design teams that are data informed, and spreading that mindset across entire product development teams.

Inclusive

I believe in ensuring that every product I have the pleasure to touch is not only accessible to everyone, but embracing the concept of universal design.

Collaborative

The best products I’ve helped build have started with a team of PMs, Designers and Engineers with strong collaboration and respect for one another’s craft.